Innovative Digital Strategies
The power of 21st century communication is the ability to leverage technology to make conversations more personal. We use the most advanced tools to deliver relevant content to internal or external individuals that matter to your success and use real-time measurements to gain insights and refine the message. But communication is only part of the story. We believe in utilizing the power of technology to maximize efficiency so your team has the opportunity to slow down and focus when it matters.
Public Outreach
Grassroots support is powerful no matter the issue. Creating authentic advocates utilizing a the right blend of traditional and innovative tools generates energy unlike any other. Grassroots can be average people in a community, internal or external stakeholders in a company or industry, or an online community that spans the globe. No matter the scope, we help you generate and direct that energy into action that delivers results.
Policy Guidance
All organizations are affected by policies put into place within every level of government – from city hall to the state capitol to Washington, DC. Lawmakers and bureaucrats have the power to change the dynamic of an industry with the stroke of a pen and the adoption of one new guideline. Split Rail Consulting has years of experience at local, state and federal policy process and uses that expertise to advising our clients on navigating these through monitoring, engaging, and educating using sophisticated tools to influence policy creation.
Public Affairs Counsel
Rarely is it the negative story that sinks anyone. Usually the culprit is how the response is handled. What’s even better than a solid response is setting the agenda of what is being talked about publicly and privately. We at Split Rail Consulting approach public affairs backed by years of experience. Our team can help you prepare to navigate the inevitable or respond in a crisis situation.