Strategy for consequential moments
Split Rail Consulting advises leaders and organizations navigating complex decisions, significant change and high-stakes execution.
We combine judgment, people, data and technology to turn complicated problems into clear strategies, and clear strategies into results.
Understand. Measure. Mobilize.
Complex problems rarely have simple causes. We begin by understanding what is actually happening, determining what matters, and mobilizing the right people and resources around a clear objective.
Understand
Before recommending an answer, we work to understand the objective, the organization, the environment, the stakeholders and the people involved.
Measure
We separate evidence from assumption. Data, research, experience and clearly defined measures of success help leaders make better decisions.
Mobilize
Strategy only matters when it becomes action. We align people, resources, communications and technology around a clear objective and execute.
Where We Work
Split Rail works with leaders and organizations when the challenge crosses traditional lines. Strategy, people, policy, technology and execution often intersect.
Executive & Organizational Advisory
Senior counsel, leadership development, organizational performance, transitions and team effectiveness.
Strategy & Special Situations
Complex initiatives, difficult decisions, organizational change and challenges that do not fit neatly inside ordinary processes.
Public Affairs & Stakeholder Strategy
Government affairs, policy strategy, stakeholder engagement, coalitions, issue management and select political engagements.
Built where decisions have consequences.
Split Rail was built in environments where stakes are real, stakeholders do not always agree, information is imperfect and results are measurable. That heritage shapes the work today: a practical bias toward solutions that can actually be implemented.
People

Carl J Vogelpohl
Founder
Carl founded Split Rail in 2004. Two decades of campaigns, transitions and organizational work built the firm’s approach: understand the problem, prove the facts, align the people, execute. Today he leads the Arkansas Medical Society as its Executive Director.
For twenty years the firm’s tagline was “Victory. That’s our goal. What’s yours?” The work has broadened beyond campaigns. The goal has not changed.
MORE ABOUT CARL AT CARLVOGELPOHL.COM

Chalmer G Wayland
Managing Director
Chalmer leads Split Rail’s client engagements. He and Carl first worked together in 2006. In the two decades since, Chalmer has both partnered on and led Split Rail client projects. For three decades he has solved problems where government, business and technology meet: enterprise consulting at Accenture, nationwide project leadership for Bank of America, and government relations work in state capitols and before federal agencies. Most recently he served as Director of Intergovernmental Affairs for the Arkansas Auditor of State. He is at his best when an initiative is stuck and no one can say why.
START A CONVERSATION WITH CHALMER →
Some problems need another perspective.
If your organization is facing an important decision, transition or complex challenge, start a conversation.
CONTACT SPLIT RAIL →