Our Campaign Services
Since we drove our first stake in the ground, Split Rail Consulting has multiplied voter support for our clients by combining 21st century technology, data analytics, applied experience, planning, and counsel.
We meld the latest technology with traditional, time-tested campaign strategy to allow you, the candidate, to have a virtual heart-to-heart with your prospective voters. Our OneVote Campaign Suite™ integrates strategy, data, and mobilization, allowing you
- to plan a smart campaign that
- targets favorable voters and then,
- encourages those voters to cast their ballots before the polls close.
This third and crucial element, GOTV (Get Out The Vote) gets your voters out of their offices, homes, and cars and into the voting booth.
The end goal: Victory.
Our expertise includes:
Strategic Political Consulting and Management
- Implementation of the OneVote Campaign Solution; freeing you to focus on winning
- Strategic planning
- On-call strategic and tactical counsel
- Message development so you control the conversation; not your opponent
- Research and analysis – including Opposition and Candidate
- Targeted customized mail, web, media, and door-to-door solutions to reach the right voters with the right message.
- On-going strategic refinement to maximize resources – human, financial, and time.
- Full-service campaign resources including mail, web, media, and data solutions
Campaign Technology
- Predictive Voter Analytics Modeling™ transforms traditional campaign information to political insight – allowing you to focus resources (financial and volunteer) to find, target, and communicate with the small percentage of voters who will actually decide the election
- Digital Campaigns utilizing the most advanced geo-targeting, geo-fencing, and contextual based technology.
- Advanced micro/nano-targeting helps you reach and win smaller constituencies that otherwise may have gone unnoticed by special interest groups, your party, or even your campaign team
- GOTV tracking throughout the campaign identifies core and favorable swing voters and determines how to get them out to cast their ballot.
- Implementation and management of the OneVote Campaign Database™ provides access to predictive voter behavior algorithms and methodology available only through Split Rail Consulting
- Seamlessly integrate emerging technology tools into the framework of the overall campaign.